November 4, 2014 Jameela 1Comment

Do you ever go to the grocery store and come out with items you never intended on buying?

That is good and bad. It is good because it means that the store you went to did its job by succeeding in getting you to buy more. It is bad because you now paid for food you didn’t need and probably isn’t good for you.

Let me give you a little breakdown on how the grocery store operates:

  • The things you actually need are located in the front (produce) and back (meat and dairy) of the store.
  • All the crap you shouldn’t be eating is placed in the middle of the things you need.
  • The crap in the middle is strategically placed on the shelf like so:
    • On the top shelf you have small, slightly unrecognizable brands
    • On the eye-level shelves you have the best sellers, large brand’s products, and full priced items
    • On the shelf below that wouldn’t you guess it? They have all that stuff you never see, but your children do. The candy, and colourfully packaged items
    • On the bottom shelves they usually have the store brand items and the stuff that is better priced.

How can you possibly win?

The way I see it, there can only be one winner. I prefer that winner to be me and not the grocery store.

  1. Go with a list – Be prepared.
  2. Shop the perimeter of the store where the REAL food is.
  3. Don’t buy food for the packaging. Buy it for the nutritional value.
  4. Please, for the love of God, leave your children at home. They will ask you for something you know they won’t eat when you get home. Or candy. They will ask for candy.
  5. Don’t shop hungry.
  6. Avoid Bulk discounts….
    • Sometimes there will be a promotion like ‘buy two loaves of bread for $2.00’. They are regular $1.50. OMG! You save a whole dollar if you buy two loaves! Stop and think. Will you really have time to finish two loaves of bread before they go moldy? The answer is probably no. Let that moldy loaf of bread be their problem and not yours.
  7. Compare prices
    • WOW! They have 1L of Heinz vinegar for $5.00 (on the middle shelf). They also have 1L of the no name vinegar for $3.00 (on the bottom shelf). We are not talking balsamic vinegar here, so the chances are that the vinegar is THE SAME. Buy the cheaper one. Let your eye wander down to the bottom shelf every so often and compare prices on carbon-copy products.


gorcery store shopping tips