I meet so many other entrepreneurs in my real life and Internet life. I love so many of the products that I come across, and for some reason, I feel compelled to share. I figure if I think these people and their products are awesome you may too.
Meet Pondur Clothing: Organic Baby Clothing! I am toying around with the idea of featuring other sustainable/ethical/handmade entrepreneurs since my last post on Think Stunning Lunch Bags seemed to be pretty popular 🙂 Here goes! How did Pondur start?
Hey Shanna! Tell us, how did Pondur start?
Pondur started back in 2005 when a friend and I were desperate to find a clothing line option that would allow us to wear a cute tee/tank that made a statement but without being too obnoxious.
We wanted something that actually made people stop and think (ponder). We wanted our clothing to inspire not only the people wearing it but also the people who read it. Our desperation led to serious motivation and Pondur Apparel was born shortly after, offering apparel for the whole family.
We learned the hard way that we should have just focused on one age demographic first and then grow our clothing line from there, but passion and inexperience guided us instead of business sense :). Soon after we launched, we came across some information about how much synthetic pesticides it takes to grow enough cotton for one conventional adult t-shirt (which is about 1/3 the t-shirt’s weight) and this changed everything. We then re-launched in 2007 as Pondur Organic Apparel, focusing on the baby industry first as they have the most sensitive immune system. It is truly best to try and buy organic for all undergarments not just for babies, but kids and adults as well. We are currently in the process of updating some of our classic designs along with the introduction of some new designs.
What is your creative process?
We love quotes! A lot of our creativity has stemmed from quotes. After reading a quote, we then brainstorm a shorter, catchier version of it until we get a feel for one we like. Our graphic designers then help us execute our concept and bring it to life. A lot of our color palettes come from paint swatches at Lowes, Home Depot, etc.
How do you balance life and running a business?
We have learned the hard way that rushing things only makes things worse, so our honesty with customers helps us maintain a life/business balance. We don’t make promises in regards to shipping, production, etc. that we can’t deliver on. We have found that creativity comes when you in a peaceful state so to be successful I truly believe need to have quiet/down time.
What are some of the biggest challenges you face in business and how are you addressing them?
Some of the biggest challenges we now face are over saturation in the organic baby apparel market. We kick ourselves every day for not being on Etsy back in 2007 when we re-launched our line. We were ahead of the trend in regards to launching an organic apparel line back then. Unfortunately, we didn’t get on Etsy until 2015, so I think one of the biggest challenges now is trying to stand out amongst the crowd. Also, because our baby apparel is more on the thought provoking/inspirational spectrum, really narrowing down our demographic has been tricky. I think because our sayings are original and our designs have a clean/simple look to them, we stand out among the “louder”, less original designs. Sometimes, less is more 🙂
What is your favourite piece?
My favorite piece has always been the “who am I not to be?”. Some people don’t quite get it but I love it. I think it says so much in one little statement. We truly can be anything we set our heart and minds too. The saying comes from a quote by Marianne Williamson which says,
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?….”
What is the best thing you have done to help your business grow?
The best thing we have done is to get more creative minds involved. I think it is healthy and refreshing for a business to have an outside, creative perspective. Whether that means hiring a couple different graphic designers, accessing focus groups, etc. Sometimes you can get stuck creatively and I think a fresh perspective is what has truly helped our business grow.
Tell us a little bit more about how your incorporate sustainability into your business.
All of our apparel is organic which means it is farmed without insecticides, pesticides and chemical fertilizers. We use water based inks for our designs and our packaging is made out of 100% recycled material. We also have a ladies tank that we will be re-launching that states the importance of sustainability, “We do not inherit the earth from our ancestors, we borrow it from our children.”-Haida Indian Proverb
Give us some final thoughts and tell us where we can find you!
Our mission is to inspire the world, one tiny thought at a time and one of the best ways to spread joy and inspiration is to get lost in a child’s smile while reading the saying on their onesie
Find Pondur Online:Pondur’s Website: www.pondur.com